Fashion
Amanda Pendolino
August 19, 2013

Startup Thinks You Need Live Help to Buy Underwear Online


Do you look good in your underwear? One startup thinks you need virtual help.

MeUndies, which already sells “the world’s most comfortable underwear” — high-end products without the fancy department store prices — has launched a crowdfunding campaign to support their new idea: live customer service reps to help you choose the right products.

It’s a one-way feature that protects your privacy, meaning you can see the reps but MeUndies can’t see what you look like in the underwear. The staffers are able to make recommendations and offer up links to similar products in a live text sidebar.  You can also choose to be helped by a male or female employee, or send in a photo for feedback.

MeUndies is hoping to raise $30,000 in 30 days.

So here’s what I don’t really get: If you really want to talk to a customer service rep and get feedback on garments, why not go to a physical store? For most people, shopping online is great because you can do it whenever you want, but also because you won’t be bothered by salespeople trying to sell you more things.

Maybe I’m a prude, but I also don’t like the idea of my underwear shopping involving any other humans. Whenever Victoria’s Secret employees accost me and try to feel me up with that measuring tape, my chest and I run away as fast as possible.

Also, when you’re sending in photos … are these of items you already have? Surely you can’t try on underwear and send it back? Or do people out there actually try underwear on (over some kind of tiny underwear, a la bathing suits) before deciding to keep it for good?

The idea that the company is solving the problem of $38-a-pair underwear is also a little cray-cray to me. Are people out there really spending that much? Hello, sales at Gap Body! I get that organic fibers are going to cost more, but I wonder how many people actually buy high-end underwear at full price.

Would you use virtual help to buy undies online?