Amanda Pendolino
August 12, 2013

Honda Launches Effort to Save Drive-In Movie Theaters (VIDEO)

Can Honda save the drive-in movie theater?

With Project Drive-In, the car company is going to try. Honda wants to save as many drive-ins as possible by supplying at least five of them with digital projectors.

Without digital projectors, the theaters won’t be able to play films, since studios are soon going to stop sending out 35mm prints.

“Cars and drive-in theaters go hand-in-hand, and it’s our mission to save this decades-old slice of Americana that holds such nostalgia for so many of us,” says Alicia Jones, manager of Honda and Acura Social Marketing at American Honda Motor Co. “We’re committed to helping the remaining drive-in theaters flourish with the move to digital projection.”

Only about 10 percent of drive-in theaters across the country have been able to afford to switch to digital projectors, which cost about $75,000.

Without drive-ins, I wouldn’t have had the amazing double-feature experience of Pocahontas and Operation Dumbo Drop! I also wouldn’t have been able to witness the hilarity of my mother accidentally getting into the wrong car and quickly scampering away from scary barking dogs.

Go to projectdrivein.com to vote for your favorite theater to get the upgrade! Polls close September 9.