Amanda Pendolino
May 21, 2013

Ellen DeGeneres Joins Fight Against Abercrombie & Fitch (VIDEO)

Fitch, please!

That’s Ellen DeGeneres‘ message for Abercrombie & Fitch and its CEO Mike Jeffries, who won’t make clothes for women over size 10 because they’re not “the cool kids.”

On her show last week, Ellen spoke out against the retailer, offering an inspirational message that clothes and size are not what make you cool. Check it out:

“What are we aspiring to?” she asked about the company’s ridiculous size 00. “Beauty isn’t between a size 0 and a size 8. It is not a number at all. It is not physical.”

She continued, “What you look like on the outside is not what makes you cool. At all. I mean, I had a mullet and I wore parachute pants for a long long time. And I’m doing okay.”

Ellen’s response is just one part of the backlash against A&F; LA-based writer Greg Karber also launched a viral campaign to give Abercrombie clothes to homeless people (and share it on social media with the hashtag #Fitchthehomeless) — though some critics say the stunt is mean-spirited and makes fun of homeless people.

Blogger Jes M. Baker of The Militant Baker has also written an open letter to Jeffries and posed in an A&F size L women’s shirt.

“I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe,” she says.