In a world where just about everyone is glued to one or more electronic devices at pretty much all times, it should come as no surprise that texting and walking-related mishaps are a reality for many people.

Personally, I happen to know someone (who is definitely not me) who once walked directly into a street lamp because she (or he, you know, whatever) was checking Facebook on her phone. I’ve also witnessed plenty of tech distraction-related incidents – everything from your run-of-the-mill tripping on the sidewalk to someone actually walking into traffic. We’re definitely living in a brave new world.

Thankfully, notorious pranksters Improv Everywhere, who you may know from their No Pants Subway Ride and their Frozen Grand Central Station performance art pieces, have introduced a solution to New York’s “texting and walking epidemic”: seeing eye people.

By employing some folks wearing orange vests emblazoned with “I can help you walk and text,” Improv Everywhere managed to help a bunch of New Yorkers successfully navigate the Big Apple while remaining visually attached to their electronics of choice.

First, they demonstrated the innovative new service using their own volunteers, bewildering onlookers:

Then, they took to the streets to offer the aid of seeing eye people to those in need: