It’s no secret that fashion companies most often choose their models on a simple set of criteria: as tall, thin and white as possible. Seeing models outside this narrow mold is so rare that when a company chooses models with a diverse range of features, it’s both noteworthy and applause-worthy.

U.K.-based retailer Debenhams is one such company breaking the mold. Their recently released High Summer Look Book showcases models of varying heights, weights and ethnicities, as well as amputees (including Paralympian athlete Stefanie Reid!).

Debenhams’ Director of PR, Ed Watson, had this to say about the store’s decision to use non-traditional models: “Our customers are not the same shape or size so our latest look book celebrates this diversity. We would be delighted if others followed our lead. Hopefully these shots will be a step, albeit a small one, towards more people feeling more comfortable about their bodies.”

The new look book isn’t the first thing Debenhams has done to support body diversity in the fashion industry. Refinery 29 reports the store has introduced plus-sized mannequins in its flagship stores, banned airbrushing in its swimwear campaigns and sits on the government’s Body Confidence Advisory Committee board. The store’s blog also says it received a Body Confidence Award in 2012 for its ongoing work to promote body diversity in its advertising.

Check out these photos from the summer look book and let us know what you think!