Laura Crewe
November 19, 2012

THIS Is How You Get Girls Interested in Engineering (VIDEO)

Lately it seems all I’ve seen are girl-toy flops. Last week, there was Hairmath (so full of WTF-ery I don’t even know what to say). And science kits that seem to double as beauty & bath kits. And there are always the bazillion “girl” versions of boy toys that are the same old crap — but turned pink.

Then along comes GoldieBlox and I almost want to cry with how right this is.

GoldieBlox sets are a combination of storybook and construction toy. Girls read along and build as they go. In the first book, girls build a belt drive to spin all the characters on spools. Take a look at how cool it is:

The toy was invented by engineer Debbie Sterling, who wanted to get more girls interested in math and engineering:

“Engineers are solving some of the biggest challenges our society faces. They are critical to the world economy, earn higher salaries and have greater job security. And they are 89% male. We believe engineers can’t responsibly build our world’s future without the female perspective. We are here to bring the female voice into engineering.”

Sterling went to Kickstarter for funding and in just days blew past her $150,000 goal to hit $285,000. It’s clear people want and support this kind of toy … and that makes me happy.

With the money she’s raised, Sterling has started production and the first book/toy set is available for pre-order. She’s also started work on the second and third books, with new construction projects and new characters.


Photo credit: GoldieBlox

The only sad note in this story: The pre-orders won’t deliver until April 2013. So hard to wait! I’m already thinking of all the girls I can give one to.